FESTO is an engineering-driven company based in Germany, renowned globally for its innovative pneumatic and electric transducers catering to the automation industry. With a presence in 61 countries, FESTO stands as a leader in automation technology, consistently pushing the boundaries of engineering excellence.
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In a collaborative effort, Pooya Salahi and Ben Biazar embarked on a creative journey to design FESTO's Farsi wordmark, ensuring a seamless integration of cultural nuances with the brand's global identity. Additionally, their expertise was commissioned to design and print various collateral materials, including catalogues, calendars, and packaging, while concurrently addressing technical design and print challenges.